The organizational-economic mechanism for managing enterprise competitiveness and its structural elements

Abstract

This article examines the economic essence, objectives, tasks, and principles of the organizational-economic mechanism for managing enterprise competitiveness. The organizational, economic, innovative, digital, marketing, and strategic management elements of the mechanism are analyzed as an interconnected system. The study employs methods such as the systems approach, comparative analysis, logical generalization, and conceptual modeling. As a result, a conceptual model is proposed that integrates the goal-oriented, organizational-managerial, economic, information-analytical, and outcome-related blocks of the competitiveness management mechanism. Furthermore, the organizational-economic significance of integrating strategic goals with KPIs, resource allocation, employee incentives, and monitoring systems is substantiated. The proposed approach can serve to ensure the consistency of management decisions, enhance resource utilization efficiency, and foster the development of sustainable competitive advantages within enterprises.